Outperform the Competition
Maximize Profits with the Same Formula Top Solar Companies Use.
Once you determine how CEE solar leads perform for your team, you can calculate the maximum price-per-lead. From there, you set the price-per-lead (called the “Bid Price”) on each campaign below the estimated max price.
01
Calculate Proceeds
Calculate the average proceeds from selling a solar job
02
Calculate Cost
Calculate the average cost of the solar job, excluding the lead gen cost
How it Works
Engineering Profitability: An Example
The national average proceeds from selling a solar job is around $30,000, so let’s use that.
Calculate the average cost of the job, excluding the lead generation cost, for example: (cost of equipment) + (wages for the sales and install team) + (allocated admin costs).
Companies often target $25,000 in cost, excluding lead generation, so we’ll use that in the example.
By subtracting the $25,000 cost from the $30,000 in proceeds, you have $5,000 left over.
How much of that $5,000 do you want to keep for profit?
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To keep a $4,000 profit, you can spend $1,000 in lead generation costs
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To keep a $3,000 profit, you can spend $2,000 in lead generation costs
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To keep a $2,000 profit, you can spend $3,000 in lead generation costs
If you perform on average with CEE lead-to-close rates:
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$1,000 lead gen target x 25% Lead-to-Oppty x 10% Oppty-to-close = $25 cost-per-lead
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$2,000 lead gen target x 25% Lead-to-Oppty x 10% Oppty-to-close = $50 cost-per-lead
•
$3,000 lead gen target x 25% Lead-to-Oppty x 10% Oppty-to-close = $75 cost-per-lead
Top-performing teams will beat the average conversion rate, meaning they can bid above their competition to win more leads and grow their sales funnel!
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Our Competitive Advantage
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Your Questions Answered
Frequently asked questions
What Is a Solar Lead?
What Does a Solar Lead Generation Company Do?
How Do They Sell Leads if Those Are Only “Potential” Customers?
What Is An Aged Solar Lead?
Why Are Aged Solar Leads Cheaper?
How Much Do Solar Leads Cost?
How do we Generate our Leads?
How to Engineer Profitability
How Does CEE’s Flexible Pricing Work?
How do I receive the leads?
What Is Geographic Targeting?
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